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The Monday Morning Memo

I’ve been pondering Natalie Wood. 
She was in Rebel Without a Cause with James Dean. She played opposite Warren Beatty in Splendor in the Grass. She was tragic magic in West Side Story.

Wandering in Googleland, I stumbled on Natalie’s description of lying down on the deck of a drifting boat,
“At night, when the sky is full of stars and the sea is still, you get the wonderful sensation that you are floating in space.”

Flashback. The night is a black Dalmatian dog wearing a coat of tiny white stars and a studded collar of lights that beckon from the shore. Pennie and I stand on the deck of a 3-masted ship on the Aegean Sea near Kusadasai, Turkey as it prepares to sail through the night to Istanbul.

The sea is glass, the ship is still and we, like unblinking statues, gaze without breathing at the shorelights that encircle us.

They move steadily, evenly, from left to right as we stand upon the epicenter of the universe and watch the city, the world and the stars beyond revolve around our boat.

I was there. It happened. Don’t tell me it didn’t.

Roy H. Williams

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“A confused customer never buys.”

“America sorts its mail over a trash can.”

“Refine your headline.” / “Once you’ve written your headline, you’ve spent 80% of your marketing dollars.”

“The easiest thing for a reader to do is stop reading.”

“Marketing is too important to be left to the marketing department.”

“A golden offer beats a golden pen.”

“When it doubt, pick a fight.”

“What you stand against is more powerful than what you stand for.”

- The Collected Copy Writing Wisdom of Jeff Sexton, Wizard of Ads®

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