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The Monday Morning Memo

Robert Ramsey of New Orleans and Richard Kessler of Milwaukee, owners of 2 of America’s most successful jewelry stores. This photo was taken shortly after each of them funded a room in Engelbrecht House on the campus of Wizard Academy.

My Dad was a house painter. He taught me to sand and scrape paint old paint until my fingers were aching and raw.  But I wanted to make him proud, so I always worked hard. I’ll never forget the day we opened up our brown bags at lunchtime and he said, “Son. I’m proud of how hard you work, but I hope someday you’ll get a job where you can wear a tie.” And because I wanted to make him proud, I decided to open a jewelry store. I watched as my Dad took his last seven hundred dollars out of his sock drawer to help me get started. But he never got to see that store. He died just before it was open. I lived on wieners and beans for the next 11 years until I finally figured it out:  Lose the tie… And be a regular guy just like your dad. That’s when things turned around for me. I’ve been sharing the story of that 700 dollars with young entrepreneurs in High Schools and Colleges for years. America’s newest and best Kesslers Diamonds is about to open in front of Cabela’s next to the Rivertown Mall in Grandville. I’m Richard Kessler, and I’m hoping to become your jeweler.

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“In some developing countries radio still reaches more people than television. Yet even there nobody really knows what kind of commercials make the cash register ring. Isn't it time somebody tried to find out?”

- Ogilvy on Advertising, 1983, p. 116

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