Life30 - The Monday Morning Memo

The characters Bert and Ernie on Sesame Street were named after Bert the cop and Ernie the taxi driver in Frank Capra's It's A Wonderful Life.

“Let’s talk about social media as an advertising channel:

The Army National Guard blew $88 million on a deal with NASCAR that yielded only 20 recruits, according to USA Today

The U.S. Army’s $11 million advertising deal with Dwayne “The Rock” Johnson and his United Football League to bring in new G.I.s may actually have hurt recruiting efforts, according to documents obtained by Military.com.

Bob Hoffman hit the nail on the head when he said, ‘Social media is fine for keeping in touch with your heavy users and the customers already interested in you, but it doesn’t build businesses and create new customers.’

‘If you look at Facebook, Instagram and Snapchat it’s not about people sharing their enthusiasm for brands and ‘joining the conversation’. It’s about traditional paid advertising, nobody is having conversations about brands. It’s bullshit.’

‘On social media, for every success there are 10,000 failures. You have to be really good at it and there are very few people that can do it. Why are 97 per cent of all ads, books, movies and films crappy? Because it’s really, really difficult to make good stuff. And it’s the same with social media. Most of it is worthless and has no creativity or imagination to it.’

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- Friar Duck

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