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Monday Morning Memo

Logical wisdom among counselors is, “Do what you love. Follow your passion.” But America’s prisons are full of people who did exactly that. People who say “Follow your passion” assume that passion is the bridge to commitment, success, and happiness. But experience teaches us precisely the opposite; passion does not lead to commitment. Commitment leads to passion. Experience says, “Whatever you do, do it with all your strength and will and determination, regardless of your feelings. Don’t follow your passion. Let your passion follow you.”

Logical wisdom among authors is that you should, “Write about what you know.” But experience teaches us that this recipe creates books that rarely sell. Look at the great authors and the voice of experience will say, “Take the reader with you on an adventure into the unknown and unfamiliar. This is the plot of every book that captivates the masses.”

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Random Quote:

“I just spent three days at VidCon, the annual social media convention in Anaheim, hanging out with a few thousand current and future internet celebrities. And it’s increasingly obvious to me that the teenagers and 20-somethings who have mastered these platforms — and who are often dismissed as shallow, preening narcissists by adults who don’t know any better — are going to dominate not just internet culture or the entertainment industry but society as a whole.

But if you can look past the silliness and status-seeking, many people at VidCon are hard at work. Being an influencer can be an exhausting, burnout-inducing job, and the people who are good at it have typically spent years working their way up the ladder. Many social media influencers are essentially one-person start-ups, and the best ones can spot trends, experiment relentlessly with new formats and platforms, build an authentic connection with an audience, pay close attention to their channel analytics, and figure out how to distinguish themselves in a crowded media environment — all while churning out a constant stream of new content.”

- Kevin Roose, the New York Times, July 16, 2019

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