Brian, good thoughts!
The Neuroscience of Behavior Change link you sent was a great explanation of what Dr. Alan Baddeley calls “Procedural Memory.” You will recall this from The Magical Worlds Communications Workshop at Wizard Academy.
- Working Memory is consciousness, imagination, the thought you are thinking NOW.
- Semantic Declarative Memory contains things you can remember, but you cannot remember how or when you learned them.
- Episodic Declarative Memory is like Semantic Declarative Memory, except that you can remember the episode; the how and when of the learning.
- Procedural Memory is long-term, involuntary, automatic recall. It is electrical memory aided by chemical traces along the neural pathway. A perfect golf swing, the movement of fingers by a typist or a concert pianist, or the automatic recall of an advertiser’s name; all these are positive expressions of Procedural Memory.
The greater the impact of the message, the less repetition is required. And keep in mind, repetition costs money.
Roy H. Williams