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The Monday Morning Memo

 

The Michelin Man is white because rubber tires are naturally white. It was not until 1912 that carbon chemicals were added, turning them black. The change was structural, not aesthetic. By adding carbon, tires became more durable.

Michelin began reviewing restaurants so that people would travel further distances to eat at these restaurants. This would wear their tires faster and Michelin would sell more tires.

Michelin uses a star system to inform drivers whether or not it’s worth driving to the restaurant.

One star: “A very good restaurant in its category.”

Two star: “Excellent cooking, worth a detour.”

Three star: “Exceptional cuisine, worth a special journey.”

It was never about the restaurants. It was always about the tires.”

– From “A Little Bit of Everything,”
sent to us by Cathy Fleck

 

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Random Quote:

“Senora Teresina Cortez and her eight children and her ancient mother lived in a pleasant cottage on the edge of the deep gulch that defines the southern frontier of Tortilla Flat…

Teresina was a mildly puzzled woman, as far as her mind was concerned. Her body was one of those perfect retorts for the distillation of children. The first baby, conceived when she was fourteen, had been a shock to her; such a shock that she delivered it in the ball park at night, wrapped it in newspaper and left it for the night watchman to find. This is a secret. Even now Teresina might get into trouble if it were known.

When she was sixteen, Mr. Alfred Cortez married her and gave her his name and the two foundations of her family, Alfredo and Ernie. Mr. Cortez gave her that name gladly. He was only using it temporarily anyway.
“

- From Chapter XIII of Tortilla Flat, by John Steinbeck (1935)

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