From: SandraXXXXX@AOL.com
Sent: Wednesday, Feb 10, 2021 12:00 PM
Subject: Commercial
Best home services commercial is very bad. “a neighborhood that smells like sausage.” Not funny at All. You need to remove that commercial. It sure did turn me off.
Sent from my iPhone
When an email reader at BEST HOME SERVICES received that complaint, they forwarded it to Mick.
This was Mick’s reply:
From: Michael Torbay
Wait’ll Sandra hears the next one! Thanks for sending this along. She does such a great job of proving the ad’s effectiveness.
- Gets the client’s name right. This is the most important thing!
- Quotes the copy perfectly. Proving the message is sticky, not easily forgotten.
- This also demonstrates the effectiveness of the media buy. She would never have been able to quote a 6-word passage perfectly if she had only heard it once. She heard it many times. I’ve said it before: our media buyer Kyle Caldwell is an assassin!
It was a team effort. Well done, everyone.
Also: Sandra, are you really still on AOL?
mick