MIrth_May16_2016 - The Monday Morning Memo

Rod Pullman saw this mash-up and thought it was cool. He was right! – Indy

Submission to Mirth should be sent to Indy@WizardOfAds.com

“Einstein had an epiphany, a sudden realization that the Energy contained in an object is equal to its Mass, times the Speed of Light, times the Speed of Light.

Epiphanies hit us with great impact because they share that same formula. In this instance,
“E” stands for Epiphany,
“M” stands for Mass: the size and weight of the idea.
“C²” stands for the Speed of Realization: how quickly the idea was fully realized in your mind.

Epiphany = the Size and Weight of the Idea x the Speed of Realization.

Likewise, the Impact of an ad upon a human mind is equal to the ad’s Mass; the size and weight of the idea contained in the ad, times the Speed of Delivery of that idea. The fewer the words, the greater the impact.

Short hits hard.

Epiphanies and High-Impact Ads are an extension of Einstein’s E=MC² because they are both closely related to Newton’s Second Law of Thermodynamics: Force = Mass x Acceleration.
Newton proved that Force, or impact, is determined by the size and weight of an object, times the speed at which it is traveling.

I am fascinated by the Laws of the Universe because they are so devastatingly consistent.

You are fascinated by them, too, aren’t you?”

- Roy H. Williams, May 16, 2023

Rod Pullman saw this mash-up and thought it was cool. He was right! – Indy

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