Every business owner wants to increase the online traffic to their website, but very few recognize the importance of testing which website designs, which graphics, and which headlines are better at converting website visitors into customers.

The ongoing series of controlled consumer experiments that can gather this knowledge is known as “A/B testing.” On this week’s edition of Monday Morning Radio, roving reporter Rotbart talks with Brian Schmitt about how A/B testing can improve the number of fish you gather into your boat when fishing the deep, dark waters of the internet. 

 

Imagine it’s Sunday morning.

You’ve been allowed to sleep in as long as you want, and you have no chores or responsibilities all day.

There’s fresh fallen snow on the ground. Your mom makes Cinnamon rolls and serves you breakfast. But you’re almost 3, so you are blind with rage. – John Smillie