Johnny Molson can explain – in just 2 words – what it takes for an advertising campaign to soar above the campaigns of its competitors. Johnny is one of the elite Wizard of Ads partners. Employing the groundbreaking strategies developed by Roy H. Williams, he and his fellow Wizards of Ads craft powerful brand identities that turn a business owner’s financial dreams into financial realities. In today’s episode of Monday Morning Radio, Johnny Molson explains the difference between ads that drive immediate sales — and ads that build long-term customers and spectacular profitability. What is Johnny’s two-word formula? Listen and WIN as Johnny joins roving reporter Rotbart and his deputy, Maxwell, for a deep dive into magical advertising.