Jon Erlichman spent 25 years as a television business news anchor helping viewers make better financial and investing decisions.

But it turns out his most remarkable expertise is self-marketing. Since leaving mainstream journalism in October 2024 to launch his own digital brand, his social media videos have been viewed a whopping 2 billion times.

His formula, as he shares with roving reporter Rotbart, relies on short-form content, authenticity, storytelling, and plenty of silliness.

For business owners and entrepreneurs wondering how to draw massive audiences to their digital content, an investment in this week’s Monday Morning Radio episode rates “a strong buy.”