Chris McShanag has worked alongside two physician entrepreneurs to build a business that provides virtual assistants to doctors, dentists, and veterinarians. The service worked so well that Chris and his partners finally realized it would work for any company. Many business owners contemplate moving from one business niche to another, but very few actually do it. This week, Chris McShanag shares with roving reporter Rotbart the ups and downs, and lessons gleaned from doing what has rarely been done. The time is now. The place is MondayMorningRadio.com