Michael Kaeding had no idea how to run his family business when his father unexpectedly passed away. “I had no preconceived notion of the way things were supposed to be done,” Michael recalls. “We just started to naively solve problems, and that was the magic.” Today Michael is the CEO of a company that designs, builds, and rents apartments. His naivety allowed him to perfect a process that saves 50% of what other residential developers spend. Listen and be amazed as Michael tells roving reporter Rotbart how he plans to solve America’s housing shortage and affordability crisis.