“Tell me, what’s troubling you?”

“Profits are down. Our employees are unhappy. And I don’t know where I should be going.”

The client is not a person, but the therapist is real. Dr. Nikki Blacksmith uses data analysis to help companies diagnose the business personality traits that are preventing them from achieving their goals.  Dr. Blacksmith, an industrial-organizational psychologist, tells roving reporter Rotbart that many businesses fail because they don’t understand the company-
wide psychology required to achieve success.