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The Monday Morning Memo

Rob Lohman was sitting in jail facing a 13-year prison sentence. Alcohol and drug addiction, gambling, bankruptcies, and a suicide attempt were just scenery along the road that brought him there. Rob was released from prison after less than a year. He has turned his life around and used savvy marketing to build a business guiding thousands of people to a fresh start after hitting rock-rock bottom. Your eyes will bug out as Rob tells roving reporter Rotbart that the same character traits that result in personal failure can be harnessed to rebound and achieve unprecedented success. 

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“Over the next two decades, he had tried to grow wheat, corn, soy, even alfalfa, and had been thwarted at every turn. If the crop he chose to grow one year needed plenty of water, there were two years of drought. When he switched to a crop that needed plenty of sun, thunderclouds gathered in the west. Nature is merciless, you might counter. It’s indifferent and unpredictable. But a farmer who changes the crop he’s growing every two or three years? Even as a boy, Emmett knew that was a sign of a man who didn’t know what he was doing.”

- Amor Towles, The Lincoln Highway

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