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“If you think customer bonding is just another word for branding, I must respectfully disagree. I no longer use the word branding because enthusiastic young graphic artists have redefined it to mean a logo, a color palette, and a visual style guide. But these visual elements compose no more than 10% of a strong brand. A customer’s feelings about your brand are far more emotional than visual, just as your feelings about the people you love are based on much more than their appearance alone.”

- Roy H. Williams, August 29, 2024 at 9:06AM

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