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The Monday Morning Memo

What can owners and CEOs do to retain and incentivize good employees when promotions aren’t available? Julie Winkle Giulioni says there are excellent alternatives to promotions. In fact, many of today’s employees don’t want the drama and responsibilities that come with upper-management jobs. Julie’s new book, Promotions Are So Yesterday, isn’t available until next month. But roving reporter Rotbart persuaded Julie to share – today – some of her best employee enticements. And they are only a click away…

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Random Quote:

“I met a couple of brilliant young D2C (direct to consumer) millennials last year who waxed so lyrically about the power of radio I was visibly taken aback. When I queried why a couple of smart but sockless wonders would throw perfectly good Instagram money away on radio, they explained that their extensive data had shown them that their purchase funnel was increasingly sparse up top. Their digital expertise was still converting brilliantly down the bottom, but they needed more new customers and traffic to their online site in order to keep growing. And radio was doing the top-of-funnel business.”

- Professor Mark Ritson, in a Mini-MBA at marketingweek.com

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