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The Monday Morning Memo

More than half of all customers are willing to pay more for the same product or service if the seller also provides a single intangible: trust. Natalie Doyle Oldfield studies the dynamics that drive customer loyalty and business growth, and “Trust,” she finds, “is the critical value that top companies rely on to secure their market dominance and drive substantial growth.” Prepare to feel wonderfully affirmed when Natalie reveals to roving reporter Rotbart the proven methods companies can use to amplify their trustworthiness and strengthen their reputation and their brand. If there is only one episode you are ever going to listen to, this is the one. 

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Random Quote:

“I’m one of those who’s a little worried when we give our return address, broadcast out into space, because you don’t give your email to strangers in the street. Yet we’re giving the coordinates of Earth broadcast out into the gaps of interstellar space.

So I’m a little worried about that.

But then I think about it, and I say, ‘Nearly every portrayal of an alien in Hollywood is evil.’ Going right on back to War of the Worlds with HG Wells.

And I’m thinking, ‘Why? Do we have any insights that aliens would be evil? Or is it really a mirror to ourselves?’

It’s not imagined knowledge of how aliens would behave. It’s actual knowledge of how we have behaved. Because an alien coming to Earth has a greater technology than we do.

So how has it gone on earth?

Any time a civilization with higher technology encounters one with lesser technology, it has never boded well for the society with lesser technology. They’ve been enslaved, killed.

So I think we fear aliens because, in fact, we fear ourselves.”

- Neil deGrasse Tyson

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