Did you miss last week’s rabbit hole
because the link from the memo didn’t work?

We’ve heard that from lots of people, so when you’re done with this page,
click Tom and Daniel and I’ll take you to it. And if you click the play bar
to start the audio from MondayMorningRadio,
it will continue to play after you click the boys.

Want to meet an ongoing stream of people who are hard to meet?
Want to do it on a ridiculously small budget?
Offer them an experience they’d like to have.

Time and Money are interchangeable. You can always save one by spending more of the other.
The Wizard’s technique for meeting hard-to-meet people requires more time than money.

1. Have someone in your company become a certified Whiskey Sommelier. (Or reach out to one that’s already certified.)
2. Host a weekly Bourbon Run and/or a weekly Tour of Scotland in a beautiful, comfortable, neutral environment.
3. Mail an impressive, engraved invitation to about 40 people each week. Expect about 25% of them to come.
4. When appropriate, write in blue ink at the bottom of each invitation, “We’ve also invited (three or four names of other interesting people.)
5. Don’t talk business at the event. Don’t bring your business card and don’t ask for theirs. This isn’t about getting an appointment. This is about making a friend.
6. Meet them. Be likable. Be memorable. Don’t be impatient. Wait for them to contact you. Many of them will. Some sooner, some later. Others will recommend you to a friend. 
7. You’ll spend a few hundred dollars each week but you’ll also amass a fabulous collection of rare and exotic liquors.

Your guests could easily afford to buy all the Bourbon and single-malt Scotch for themselves, but they want to learn about each whisky. A Whisky Sommelier is a passionate whisky expert and a spellbinding storyteller. Bottom line: it’s all about showmanship. Make your guests glad they came. Today’s new relationships often become tomorrow’s trusted business associates.