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Monday Morning Memo

Alfred 40 Years Ago

September 5, 1970

photo by Alfred


Oklahoma: 1970

Alfred taught me never to be ruled by fear.

I met Alfred when he took the first photograph of my family that didn’t include my father. Mom wanted a family photo, I think, to prove we were still a family.

Alfred was married to Ella Mae, a friend of my mother’s from work.

Ella Mae was a pixie with an elfin face, slightly built and spindly. Dark hair and eyes adorned exotic features that might have been Persian, Native American or Jewish. I often heard “Ella Mae” at dinnertime as Mom recounted her day.

Alfred was considerably older than Ella Mae but she didn’t marry him for his money. They lived happily together in a plain, frame house on a street of plain houses, no rock or brick or sidewalks or trees. These were the homes with short eaves: low-pitched roofs overhung exterior walls by only 4 and ½ inches, houses built during the Big One when America was frugal because we had a Hitler to kill. Lumber and shingles cost money.

But inside, the house was different. Artistic black and white photographs decorated the walls, using light and shadow and angles of view like no photos I had ever seen. Symphonies thundered and rumbled and trilled the air with emotion unutterable in words.

“Who is that?” I asked.

“Engelbert Humperdinck,” answered Alfred.

“It doesn’t sound like him at all,” I said. “But then the only song of his I’ve ever heard is ‘Please Release Me, Let Me Go.’”

Alfred turned and scowled as he spoke to the wall with barely suppressed rage,

“That little bastard is an impostor! Engelbert Humperdinck is not even his real name. He’s just a thief who stole the name of the composer who wrote this song 70 years ago.”

Just then, Ella Mae passed through the room and Alfred relaxed visibly as his eyes followed her.

Alfred adored Ella Mae.

I met Alfred only that once but his mark will remain on me forever. All the men I had ever known were into guns, sports and horses. Guns disgusted me, sports seemed pointless and horses bored me to the edge of stupor. I knew, even as a little boy, that these men were not my people.

Alfred showed me that a man could hear music instead of gunfire, throw himself into art instead of sport and be carried away by literature instead of horses.

Until that day, I had never known I had these options. Alfred opened my eyes.

A noise in the other room slapped Alfred awake one night. Terrified, he focused his attention on the approaching sound as he reached for his pistol. The last thing that intruder ever saw was the muzzle-flash of Alfred’s handgun.

Alfred stumbled to the light switch and saw that he had killed Ella Mae.

And all the king’s horses
And all the king’s men
Couldn’t put Alfred
Together again.


Alfred taught me never to be ruled by fear.


Roy H. Williams

Alfred taught me two things when I was twelve.
I think he meant to teach me the first lesson.
He did not mean to teach me the second.
Fortunately, I was able to separate the Alfred who
was educated in the arts from the Alfred who
pulled a trigger in the dark. 

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Random Quote:

“Einstein had an epiphany, a sudden realization that the Energy contained in an object is equal to its Mass, times the Speed of Light, times the Speed of Light.

Epiphanies hit us with great impact because they share that same formula. In this instance,
“E” stands for Epiphany,
“M” stands for Mass: the size and weight of the idea.
“C2” stands for the Speed of Realization: how quickly the idea was fully realized in your mind.

Epiphany = the Size and Weight of the Idea x the Speed of Realization.

Likewise, the Impact of an ad upon a human mind is equal to the ad’s Mass; the size and weight of the idea contained in the ad, times the Speed of Delivery of that idea. The fewer the words, the greater the impact.

Short hits hard.

Epiphanies and High-Impact Ads are an extension of Einstein’s E=MC2 because they are both closely related to Newton’s Second Law of Thermodynamics: Force = Mass x Acceleration.
Newton proved that Force, or impact, is determined by the size and weight of an object, times the speed at which it is traveling.

I am fascinated by the Laws of the Universe because they are so devastatingly consistent.

You are fascinated by them, too, aren’t you?”

- Roy H. Williams, May 16, 2023

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