• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

And Now for the Good News…

March 30, 2020

| Download
https://podcasts.captivate.fm/media/ab8e3cb4-5ad7-4c60-90b0-dd8eee4fd254/MMM20200330-AndNowForTheGoodNews.mp3

We shall pass through this time of uncertainty and emerge as happier people.
We will enjoy a renewed sense of the importance of relationships.
Our priorities will be altered.

Optimism is about staying focused on positive outcomes.

I don’t know Andy Bounds but he’s a good friend of Doug Burdon and Doug is a friend of mine.

According to Andy Bounds, Walt Disney stayed focused on positive outcomes. When asked if Disneyland could be built, everyone else said, “No, because…” but Walt would always answer, “Yes, if…”

  • Yes, if we get someone else to pay for it.
  • Yes, if we hire the world’s best experts to build it.
  • Yes, if we locate it somewhere that’s hot all year.
  • Yes, if we get transport links.
  • Yes, if…

How many questions could we be answering with “Yes, if…”?

As I said, optimism is about staying focused on positive outcomes.
But optimism isn’t the secret of happiness.

The secret of happiness is learning to celebrate the ordinary.

No one knew this better than Tom T. Hall.

I love little baby ducks, old pick-up trucks, slow movin’ trains…
And rain.
I love little country streams, sleep without dreams, Sunday school in May…
And hay.

And I love you, too.

I love leaves in the wind, pictures of my friends, birds of the world…
And squirrels.
I love coffee in a cup, little fuzzy pups, Bourbon in a glass…
And grass.

And I love you, too.

I love honest open smiles, kisses from a child, tomatoes on the vine…
And onions.
I love winners when they cry, losers when they try, music when it’s good…
And life.

And I love you, too.

How many ordinary things do you love?

Wouldn’t this be a great time to celebrate them?

Send your list to indy@wizardofads.com along with a fun photo of yourself. The rabbit hole is a wonderful place to make your writing debut.

I love lunch with my friends, wine without end, old travelogues…
And dogs.
I love castles in the sky, imagination when it flies, Pennie at the Prom…
And Mom.

And I love you, too.

Roy H. Williams

NOTE from Indy Beagle: I’ve got Tom T. Hall singing that song in the rabbit hole. And I’ve got a wonderful-fun video about a grandma and a bobcat. Can you come out and play? Oh… One Last Thing: The May 2nd Campus Extravaganza in Austin has been postponed, but it will definitely happen at some point and it will be joyous! Arooo.

One year ago, roving reporter Rotbart interviewed Michael Craig about his quixotic quest to build a three-headed coffee company, Creature Coffee, selling specialty blends online and at pop-up espresso bars and at his brick-and-mortar coffeehouse. Everything was going according to plan until the city’s mayor ordered all dining areas closed. Like tens of thousands of American small business owners, Craig found his business endangered and his baristas without an income. Speaking on behalf of business owners everywhere, Craig shares his very personal struggle to survive the fallout from coronavirus at MondayMorningRadio.com

 

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“

In 2020, the NIKE brand team shifted from brand marketing to digital marketing and from brand enhancing to sales activation. All in.

Because of that, the CMO of that time made a few epic moves:

  1. shift from CREATE DEMAND to SERVE AND RETAIN DEMAND, which meant that most of the ad spend was directed to those who were already Nike consumers (or “members”).
  2. massive growth of programmatic advertising investment (as of 2021, to drive traffic to Nike.com, Nike started investing in programmatic advertising and performance marketing at double or more of the share of resources usually invested in the other brand activities). For sure, the former CMO was ignoring the growing academic literature around the inefficiencies of investment in performance marketing/programmatic advertising, due to frauds, rising costs of mediators and declining consumer response to those activities. Things that were suggesting other large B2C companies – like Unilever and P&G – to reduce those kind of DC investments in the same exact period… Because of that, Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money.

“

- Peter Yang

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®