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The Monday Morning Memo

Beware Your Metaphors

September 2, 2002

“Life is a bowl of cherries; beneath a thin layer of sweet stuff, it's mostly just the pits.”

“When life hands you lemons, make lemonade.”

“Plan against both the most probable and the most dangerous course of action by your competitors. Branch off and do sequential plans for these contingencies. Continuously update your intelligence on the competition. Know not only your competitor's position, strengths, and weaknesses, but your own. In battle, you need to know who's on your left, right, front, behind, and up.”

The metaphors we use say a lot about who we are and how we think, don't they?

Metaphors are bridges of thought, allowing us to express difficult concepts by relating the unfamiliar to the familiar. Every metaphoric thought-bridge begins in the impressionistic, right-brain world of abstract thought, then extends through the mental mist until it touches down in actual experience; that factual world of left-brain, analytical thought. Firmly anchored now in the dual worlds of thought (abstract and analytical,) your metaphoric bridge has become symbolic thought, the most powerful type of thought known to man.

Symbolic thought is a language unto itself, allowing us to say what cannot be said by any other means. Metaphors, music and mathematics are each different forms of symbolic thought.

Do you see Life as…

– a Battle in which everything is a struggle or a competition?

– a Garden in which relationships need to be cultivated like flowers?

– a Mission, because you have the truth and need to convince others of your point-of-view?

– a Journey where you travel from place to place, meeting new people and exploring?

– a Building, which must start with a solid foundation before adding rooms and floors?

– a Roller Coaster, consisting of ups and downs and you're just along for the ride?

– a Stained-glass window, full of light and colors?

– a Mountain to be climbed, full of levels of promotion?

– a Race to be won, (against the Joneses, perhaps?)

– a Courtroom, because everything in life should be fair?

– a Series of Stepping stones? You're barely comfortable before you start looking for a better place?

– a Prison, because you feel like you don't have any choices; others have all the power?

– a Classroom, because there are always new lessons to be learned? *

Metaphors are powerful, but dangerous, since they will often lead us to accept relationships as the metaphor represents them. When you use a metaphor in business, the meanings you give to yourself, your products and your competitors will determine, to a large extent, how you will act.

New metaphors have the power to create new realities.

The key to thinking “outside the box” is to adopt a different metaphor for the problem you're trying to solve. Change your metaphor and you'll also change (1.) the perspective that you bring to the problem, (2.) the language that you use to describe the relationships between the components of the problem, and (3.) the outcome of your planning session.

Roy H. Williams

* Thanks to Dr. Leonard Holmes for his help with the section, “Do you see Life as…|”

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Random Quote:

“Oh, where have you been, my blue-eyed son?
Oh, where have you been, my darling young one?

I’ve stumbled on the side of twelve misty mountains.
I’ve walked and I’ve crawled on six crooked highways.
I’ve stepped in the middle of seven sad forests.
I’ve been out in front of a dozen dead oceans.
I’ve been ten thousand miles in the mouth of a graveyard.

Oh, what did you see, my blue-eyed son?
Oh, what did you see, my darling young one?

I saw a newborn baby with wild wolves all around it.
I saw a highway of diamonds with nobody on it.
I saw a black branch with blood that kept drippin’.
I saw a room full of men with their hammers a-bleedin’.
I saw a white ladder all covered with water.
I saw ten thousand talkers whose tongues were all broken.
I saw guns and sharp swords in the hands of young children.

And what did you hear, my blue-eyed son?
And what did you hear, my darling young one?

I heard the sound of a thunder, it roared out a warnin’.
Heard the roar of a wave that could drown the whole world.
Heard one hundred drummers whose hands were a-blazin’.
Heard ten thousand whisperin’ and nobody listenin’.
Heard one person starve, I heard many people laughin’.
Heard the song of a poet who died in the gutter.
Heard the sound of a clown who cried in the alley.

Oh, who did you meet, my blue-eyed son?
Who did you meet, my darling young one?

I met a young child beside a dead pony.
I met a white man who walked a black dog.
I met a young woman whose body was burning.
I met a young girl, she gave me a rainbow.
I met one man who was wounded in love.
I met another man who was wounded with hatred.

Oh, what’ll you do now, my blue-eyed son?
Oh, what’ll you do now, my darling young one?

I’m a-goin’ back out ’fore the rain starts a-fallin’.
I’ll walk to the depths of the deepest black forest.
Where the people are many and their hands are all empty.
Where the pellets of poison are flooding their waters.
Where the home in the valley meets the damp dirty prison.
Where the executioner’s face is always well hidden.
Where hunger is ugly, where souls are forgotten.
Where black is the color, where none is the number.
And I’ll tell it and think it and speak it and breathe it
And reflect it from the mountain so all souls can see it.
Then I’ll stand on the ocean until I start sinkin’
But I’ll know my song well before I start singin’.

And it’s a hard, it’s a hard, it’s a hard, it’s a hard,
It’s a hard rain’s a-gonna fall”

- A Hard Rain’s A-Gonna Fall, written by Bob Dylan, Copyright © 1963 by Warner Bros. Inc.; renewed 1991 by Special Rider Music

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