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The Monday Morning Memo

In The Beginning…

December 25, 1978

In The Beginning…

Was Daybreak

The photo is Christmas, 1978.
The young woman wearing the mitten is my mother, Sue.
Pennie and I are 20 years old.

The T-shirt was a Christmas gift, a way for me to advertise Daybeak,
my recorded daily message available to anyone who called 258-7700.

Every time I had fifteen dollars I'd run a 2-line ad in The Thrifty Nickel,
a little paper they gave away for free in convenience stores and laundromats.
“Take a break in your day. Dial Daybreak, 258-7700.”

Daybreak was the first iteration of what would later become the Monday Morning Memo and the Wizard of Ads trilogy of bestsellers and it served as the philosophical training ground for what would later become the Wizard Academy curricula.

It's funny how things work out, isn't it?

Roy H. Williams

PS – Afikomin
can also be spelled Afikoman or Afikomen

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The historian will tell you what happened. The novelist will tell you what it felt like.

“

- E. L. Doctorow

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