Danger! Danger! This is an AD!
This week I wrote and produced a very simple radio ad to air in Jackson Hole, Wyoming.
I did it for Ray Bard, my longtime friend and the publisher of my Wizard of Ads trilogy.
Ray and his son, Shawn, are the developers of Buffalo Run in Wyoming. Surrounded by national forests, water, wildlife and fresh air; not a bad place to own a few acres.
Click the audio bar at the top of the page to hear the radio ad.
Here's Ray's email to me:
Roy,
Here are 3 photos to give you a feel for the place —
1. (above) Salt River, Jim Bridger trapped beaver here, — 1/2 mile away from
property — public access.
2. Winter view looking north — snow capped mts in all 4 directions —
Star Valley is only 20 miles long & about 4 miles wide.
3. Stream along Strawberry Creek — not far from here — lots of
outdoors activities year 'round.
Here's the script of the very simple radio ad I wrote:
ROY: Brewster Higley wrote a song back in 1872 and it started out like this:
JOE: “Oh, give me a home where the buffalo roam…”
ROY: Buffalo Run, just 6 miles south of Alpine, is exactly what Brewster Higley was lookin’ for.
JOE: “Where the deer and the antelope play…”
ROY: …fishing the Greys, Snake, and Salt Rivers, hiking, hunting, perfect for horses and dogs, Buffalo Run is for people who love fresh air and open sky.
JOE: “Where seldom is heard A discouraging word…”
ROY: Spacious 5-acre lots in Buffalo Run start at just two fifty-nine, with all utilities, paved streets, a central water system, 500 trees and shrubs, irrigation rights, and a boat launch just a half mile away.
JOE: “And the sky is not cloudy all day.”
ROY: Can you think of a better investment than an exclusive, 5-acre homesite within a short drive of Jackson? There’ll be only 13 homes in Buffalo Run. Be sure one of’ems yours. These 5-acre lots won’t last long. Call Shawn Bard today at Wyoming Home & Ranch, 307-690-1809. You’re gonna love Buffalo Run. 307-690-1809. Agent owned.
