If your message is predictable, your message is invisible.
If your advertising is predictable, your advertising is invisible.
When something never changes, we quit paying attention to it.
But we always pay attention to things that are new, surprising, and different.
What qre you doing for your customers that is new, surprising, and different?
Talk about those things in your advertising.
Most business owners are fearful of making a mistake.
But you cannot do things that are new, surprising, and different
unless you are willing to take a chance.
If you never make mistakes, you’e not taking enough chances.
Take a chance.
Offer your clients a product, a service, a benefit, or a guarantee that surprises and delights them.
The first step is to decide how you will surprise and delight your customers.
The second step requires energy and activities.
Energy and Activities.
Energy to Energize.
Activities to Organize.
Let’s review what we have learned.
ONE: Predictability is Invisibility.
TWO: You will delight your customers with something that is new, surprising, and different.
THREE: Business growth is fueled by energy and activities.
Decide what you will do that is new.
And then do it.
– Roy H. Williams
PS: I have noticed over the years that it is those people who have never accomplished anything of consequence who are always the ones who feel the need to point out what they believe I should be doing differently. I attribute this to their underlying fear of failure. They actually feel that they are doing me a service to warn me when I am doing something that they would fear to do.
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Roving reporter Rotbart credits Jeremy with recognizing a business opportunity and then having the determination to transform himself into one of the industry’s leading experts. If you’re looking for profit-making advice that has real luster, Jeremy’s insights glow with it.
Pearls of wisdom are free today – and on the way – at MondayMorningRadio.com