• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

Riding the White Elephant

July 13, 2020

| Download
https://podcasts.captivate.fm/media/531afbe0-9082-428e-b15a-b801be581fb2/MMM20200713-RidingTheWhiteElephant.mp3

The generation of male Okies to which I belong has the inexplicable tradition of mercilessly teasing their friends. It’s a dumb tradition, I know, but these are the rules:

  1. We tease only our closest friends. To say to strangers the sorts of things that we say to our friends would be to invite a fistfight.
  2. The more outrageous and unfounded the accusation, the funnier it is.
  3. We never tease by saying things that could possibly be perceived as the truth. In other words, if you believe what you are saying might contain a grain of truth – even a tiny bit – you are no longer being funny; you’re being a bully and a jerk.

My friend Ken owns a big plumbing company in another state. So when he sent me a cell phone video of his new $7,000 toilet, I began to pound on him relentlessly about what that toilet said about him as a man. That high-tech toilet became the fulcrum of a playground teeter-totter onto which I could jump when he least expected it and send him flying topsy-turvy into the air.

There’s just nowhere to hide when your friends can ask you about your fancy toilet at the most unexpected moments and in the most unexpected ways.

One day there was a knock at the door. “Are you Roy Williams?”

“Yes,”

“Sign here.”

Uh-oh. Ken had sent me a fancy toilet of my own. Before I could hide it, Pennie saw it and liked it. “But it’s way too nice for this house,” she said.

“Are you saying this house isn’t worthy of a toilet like that?”

She looked at me and nodded. “Yes, that’s exactly what I’m saying.”

Friends, you just can’t imagine the kinds of upgrades that are required when you have been gifted a fancy toilet.

I was reminded of the story of an ancient King of Siam who would give white elephants as a passive-aggressive gift to anyone who displeased him. White elephants are rare and were considered sacred in Siam, so people were required to treat them with special care and feed them expensive food and never use them for work. The gift of a white elephant imposed a huge financial burden on the person who received one and of course you could never sell the elephant, lest you appear ungrateful.

Yep, what I had me here was a white elephant.

I’ve never ridden the elephant because, frankly, it frightens me.

I always explain to guests who want to ride my white elephant that they must approach it with reverence when they journey to present themselves before it. The elephant will then kneel to allow them aboard as the music of angels wafts through the room and a strange light begins to glow.

I promise I’m not making any of this up.

My friend Manley Miller once stayed up all night playing with the remote so that he could learn all of the elephant’s tricks. When Manley told Pennie and I about his escapades with the elephant the next morning, I realized that my friend Ken had beat me at my own game.

Evidently, Ken grew up in a state where young boys know how to jump on the teeter-totter, too.

Roy H. Williams

Edwin Dearborn’s Las Vegas-based firm helped clients grow their brands and sales through live, face-to-face conferences, exhibitions and speaking engagements; the kind that Las Vegas is famous for hosting. But then the in-person conference industry imploded when Covid-19 reared its ugly head. Rather than call it quits, Edwin and his partner launched a new consultancy that uses Zoom, YouTube, LinkedIn, and other digital platforms. Listen in as Dearborn explains to roving reporter Rotbart how quick-witted entrepreneurs can discover new opportunities in today’s wacky and wonderful business environment. The time is now. The place is MondayMorningRadio.com.

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“PURITANISM: the haunting fear that someone, somewhere, may be happy.”

- H. L. Mencken (1880-1956)

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®