• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

Feeding Stray Puppies and Kittens

July 21, 2008

| Download
https://podcasts.captivate.fm/media/8c16563a-9ef1-461b-bb4a-4a750ba22d6a/MMM080721-FeedingStrays.mp3

Mom’s off-white Formica table with wobbly metal legs had a charred circle on top where I once set a pan that was way too hot. Mom couldn’t afford a tablecloth to cover it, but whenever she suspected a person might have nowhere to go for Thanksgiving dinner, she’d always invite them to our house and have another hungry mouth to feed.

Thanksgiving, for me, meant a house jammed with people I’d never seen before and would never see again. But each year I saw a whole other America through the eyes of the misfits who gathered around my charred little circle. And the stories I heard were amazing. It was magical.

I miss those days.

I watched Mom deny herself necessities during the weeks leading up to Thanksgiving. Her emaciated paycheck couldn’t possibly feed a houseful of strangers, but she always did it anyway. And no guest ever had to worry they were taking more than their share. Mom’s opulence made us believe, at least for an hour, that we were royal.

What I’ve written is the sort of thing a person usually writes when someone they love has died, but I’m delighted to report that Mom is alive and healthy and recently returned from a trip to China.

I’m telling you about Sue Williams today because she taught me something else when I was young. She said we should give our roses to the living and not save them for the dead.

“When a person dies, everyone who loved them will cancel their other obligations, send a big bouquet of flowers, jump on an airplane and fly across the country to look at their dead friend in a box.” Mom waited a moment for this to soak in. “If I’m going to cancel my plans, buy roses and travel because of friendship, I’m going to do it while my friend is alive to smell the flowers and enjoy the adventure with me. And if my friend passes before I do, I'll sit quietly at home and remember the trip we took together.”

Once a year, Mom would treat a friend to a small adventure, a 3 or 4-day trip together to someplace interesting. Taos with Theresa. Santa Fe with Dee. A trip to Alaska to see Janice. West Virgina to see Velma. A trip to the Bahamas with Vicki. Spain with Cindy. These are the people my Mom cares about too much to attend their funerals.

Stephen Levine poses a very interesting question: “If you were going to die soon and had only one phone call you could make, who would you call and what would you say? And why are you waiting?”

I’ve borrowed Stephen’s question for our weekly e-Poll.  Your answer, when approved, will appear at the bottom of today’s Memo in the archives at MondayMorningMemo.com. (Approval usually happens within a few hours.)

So tell us, who would you call?

Roy H. Williams

Zero travel cost. Wizard Academy's only online course is Ad Writing 101 and it's just $600. In 12 sessions of 9 to 12 minutes each, you'll gain a whole new understanding of how to write ads that work. Here's the best news of all: Graduates of this online course receive Acadgrad status, including the right to attend other Academy courses at half price. Complete this course and save $1,500 when you're ready to step up to the 3-day Magical Worlds Communications Workshop in Austin. The money you'll save by becoming an online acadgrad is more than enough to cover the cost of the Ad Writing 101 course AND cover all your travel expenses when you to come to Austin to experience Magical Worlds.

“You say I have deeds but you have love. Show me your love without deeds and I’ll show you my love by my deeds.” – transliteration from the book of James, chapter 2

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“Meter is the music of language, a rhythm of stressed and unstressed syllables. The simplest is anapestic meter, two light stresses followed by a heavy third stress, sometimes called ‘galloping meter’ because it allows you to speak quickly as it tumbles off the tongue. ‘Twas the night before Christmas and all through the house not a creature was stirring, not even a mouse.’

The following idioms are also anapestic in their rhythm:

  • Get a life
  • In the blink of an eye
  • By the skin of your teeth
  • Get it out of your system
  • Feeling under the weather
  • Hit the nail on the head
  • At the drop of a hat
  • Costs an arm and a leg
  • In the heat of the moment
  • In the still of the night

Can you hear the two light stresses followed by the heavy third stress? ‘engineer,’ ‘haute couture,’ ‘art nouveau.’

Meter makes phrases memorable as they echo in the articulatory loop (sometimes called the phonological loop) of Working Memory. When possible, employ meter in the signature statements – brandable chunks – within your advertising. BUT DO NOT MAKE THEM RHYME. Meter is more effective when it does not rhyme. Rhyming attracts attention to the meter, thereby exposing it and making it predictable. Let the meter become a subconscious pattern in the mind of your reader/listener, not a conscious one.”

- Roy H. Williams

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®