The Look of 2004
It appears that 2004 will be the year that the new Wizard Academy campus will be built. Princess Pennie and I are currently choosing between 3 pieces of property – each with a spectacular view – and the smallest is 21 acres. Construction will begin as soon as we purchase the land.
The new Wizard Academy campus will feature a library tower – a replica of the one built 100 years ago by the Roycrofters in East Aurora, New York (shown above) – as well as a series of “villas” to be scattered around the property so that our students will no longer have to stay in hotels. Classes will be held in the tower. Production facilities, publishing offices, etc. will be in other buildings.
Wizard Academy faculty Jeff and Bryan Eisenberg just returned from teaching their Wizards of Web curriculum to the executives of Price Waterhouse Coopers in London. As a result of that engagement, the Eisenboys have been asked to consider collaborating with Price Waterhouse Coopers on a new report about business-to-business websites. If that report comes into existence, it will be the definitive treatise on how to use the Internet for business-to-business selling. If all goes well it should be published and promoted worldwide by Price Waterhouse Coopers later this year. Those of you who have attended the Eisenboys' Wizards of Web class know the power of what they teach. Now it looks like the rest of the world is going to find out, too.
The author of The Natural Advantages ofWomen, Wizard of Ads partner Michele Miller, is working on a blockbuster new academy curriculum on Marketing to Women. For more information, just keep an eye on the course descriptions section at wizardacademy.org where we'll post dates and other details as they become available. While you're looking at course descriptions, take a look at NewsRoom Confidential, a fabulous PR course taught by Pulitzer-nominated Wall Street Journal investigative reporter Dean Rotbart. This course is taught only a couple of times a year, so if you could benefit from free media exposure, don't miss it.
The staff tells me we received a fat handful of nasty emails from readers who thought last week's memo – the one about the inherent complexity of human beings – was somehow celebrating Mark David Chapman's murder of John Lennon. Such emails always surprise me. But then again, fully half the population is of below-average intelligence. (Gosh. I'll bet that comment generates another handful of sniping emails. What'll you bet?)
Radio Ink magazine is inviting all the world's radio professionals to Austin on March 16-17 for a two-day training event with the Wizard at the One World Theater (About 15 miles from the Academy.) For more information call Radio Ink magazine at 800-610-5771.
NOTE: I allow myself to write about my life only twice a year. Obviously, today was one of those times. I apologize if you feel that I was trying to “sell” you something. Next week we'll talk about you.
Ciao for Niao,
Roy H. Williams