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The Monday Morning Memo

Feeding Stray Puppies and Kittens

July 21, 2008

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https://podcasts.captivate.fm/media/8c16563a-9ef1-461b-bb4a-4a750ba22d6a/MMM080721-FeedingStrays.mp3

Mom’s off-white Formica table with wobbly metal legs had a charred circle on top where I once set a pan that was way too hot. Mom couldn’t afford a tablecloth to cover it, but whenever she suspected a person might have nowhere to go for Thanksgiving dinner, she’d always invite them to our house and have another hungry mouth to feed.

Thanksgiving, for me, meant a house jammed with people I’d never seen before and would never see again. But each year I saw a whole other America through the eyes of the misfits who gathered around my charred little circle. And the stories I heard were amazing. It was magical.

I miss those days.

I watched Mom deny herself necessities during the weeks leading up to Thanksgiving. Her emaciated paycheck couldn’t possibly feed a houseful of strangers, but she always did it anyway. And no guest ever had to worry they were taking more than their share. Mom’s opulence made us believe, at least for an hour, that we were royal.

What I’ve written is the sort of thing a person usually writes when someone they love has died, but I’m delighted to report that Mom is alive and healthy and recently returned from a trip to China.

I’m telling you about Sue Williams today because she taught me something else when I was young. She said we should give our roses to the living and not save them for the dead.

“When a person dies, everyone who loved them will cancel their other obligations, send a big bouquet of flowers, jump on an airplane and fly across the country to look at their dead friend in a box.” Mom waited a moment for this to soak in. “If I’m going to cancel my plans, buy roses and travel because of friendship, I’m going to do it while my friend is alive to smell the flowers and enjoy the adventure with me. And if my friend passes before I do, I'll sit quietly at home and remember the trip we took together.”

Once a year, Mom would treat a friend to a small adventure, a 3 or 4-day trip together to someplace interesting. Taos with Theresa. Santa Fe with Dee. A trip to Alaska to see Janice. West Virgina to see Velma. A trip to the Bahamas with Vicki. Spain with Cindy. These are the people my Mom cares about too much to attend their funerals.

Stephen Levine poses a very interesting question: “If you were going to die soon and had only one phone call you could make, who would you call and what would you say? And why are you waiting?”

I’ve borrowed Stephen’s question for our weekly e-Poll.  Your answer, when approved, will appear at the bottom of today’s Memo in the archives at MondayMorningMemo.com. (Approval usually happens within a few hours.)

So tell us, who would you call?

Roy H. Williams

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“You say I have deeds but you have love. Show me your love without deeds and I’ll show you my love by my deeds.” – transliteration from the book of James, chapter 2

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Random Quote:

“Belief is not a matter of evidence. It is a matter of choice.

This is why a person convinced against their will, remains unconvinced, still.

Evidence rarely informs our beliefs.
More often, our beliefs filter and interpret the evidence.

If you believed that elves caused rain, every rainy day would be proof of elves.

Objective truth is real and it waits for no one’s opinion.
But objective reality is a domain without bias or emotion.

Your mind, and my mind, exist in perceptual reality.
Objective reality is a foreign land we have never visited.

Beauty does not exist in objective reality.
Happiness does not exist in objective reality.
Satisfaction does not exist in objective reality.
Attraction, confidence, disappointment, and loyalty do not exist in objective reality.
They exist only in perceptual reality.

Attraction, confidence, disappointment, and loyalty.

Color does not exist in objective reality. Electromagnetic waves are objective and real, but color exists on when those waves have been translated by our eyes into the colors that we perceive. Color exists only in the mind.

Vibrations traveling – and chemicals dissolved – in air and water are objective and real. But sound, smell, and taste exist only when those vibrations and chemicals have been translated by our ears, nose, and tongue to become the sounds we hear, the smells we detect, and the flavors we taste in our minds. Sound exists only in the realm of the perceptual.

Attraction, confidence, disappointment, and loyalty.

We live in a world of online reviews.
The negative ones are not objective.
But then, neither are the positive ones.
They are opinion, perception, someone’s belief.

Advertising is a form of attraction and persuasion, a transfer of confidence, from where it exists in your mind, into the minds of your prospective customers.

Attraction, confidence, disappointment, and loyalty.
These are real in the mind of your customer.

Your ads must attract their willing attention.
Your ads must give them confidence.
Your product and service must not disappoint them.
And if your ad writer is well and truly wide awake, your customers will be loyal.”

- Roy H. Williams, Wizard of Ads

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