Scott Fraser owns a convenience store. Using principles he learned as a Wizard of Ads, Scott is selling twice the volume of gas that a convenience store should be able to sell in his location. Even more importantly, his product sales-per-stop (coffee, cookies, etc.) are more than double the national average. With double the traffic and double the sales-per-stop, Scott's convenience store is doing 4 times the sales volume it should reasonably be doing. He's got the income of 4 stores with the overhead of only one, KaChing.
Here's the kind of thing that puts Scott Fraser over the top:
Two weeks ago on a Sunday nite at 10pm, traditionally our slowest time of the week, we ran out of regular gas.
Traditionally, when this happens we reduce Supreme (highest octane) to the price of regular; we followed tradition and reduced the price.
A “fast and furious” customer came in, made note of the price of Supreme gas and “tweeted” his friends. We were so busy from the instant barrage of customers [looking for a deal on high octane gas] that we stayed open later and almost ran out of Supreme gas.
Another example of the “Muscular Beast” to which you often refer.
Wizard of Ads Atlantic Inc.
Specialists in Success Acceleration