“I once used the word OBSOLETE in a headline, only to discover that 43 per cent of the people had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn’t know what it meant myself.”
– David Ogilvy
512.295.5700
corrine@wizardofads.com
16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700