Okay, this is going to take a few minutes, but it's worth it.
This first video is a couple of well-meaning young guys who overestimated the willingness of the public to play along with a tongue-in-cheek TV ad for a local furniture store.  They pointed out the elephant in the room and were immediately engulfed in the flames of righteous indignation. Watch this video and then click to see the TV commercial that resulted from their efforts.