BIG NEWS: Scientists Test and Refine “Theatre of the Mind.”
Radio People love to talk about “Theatre of the Mind.” Most of them can give you examples of it. A few can even create it. But none has ever been able to explain – step by step – exactly how to do it, and then back that explanation up with published clinical studies using evidence-based scientific process.
Jeff Sexton, one of the partners of the Wizard of Ads, followed Roy H. Williams out of Nashville’s Ryman Auditorium on Monday, August 21, the day of Nashville’s total eclipse, and fell into step beside him.
Jeff said, “I can tell from what you’ve been writing lately in the Monday Morning Memo that you’re following the same trail of research I’m following.”
Roy smiled and said, “Doesn’t surprise me at all. That’s why we call you The Professor.”
“That stuff about paratextual confidence is pretty mind-blowing, isn’t it?”
As Jeff began to explain, Roy realized that his partner had been following an entirely different group of cognitive neuroscientists on an altogether different trail.
What Jeff Sexton shared with Roy Williams during the next 20 minutes will soon be major news for advertising professionals around the world.
Radio ad writers, in particular.
Join Jeff Sexton, Roy H. Williams and Eric Rhoads for the historic unveiling of this scientifically-tested and proven method for creating Theatre of the Mind, employing specific techniques to transport listeners into an alternate reality, resulting in significantly increased levels of listener trust in your advertiser.
Sexton will speak during the opening hour of Radio Ink magazine’s Pre-Radio Show Event on September 5, 2017, in the Tower at Wizard Academy, Austin, Texas.
This is going to be like Woodstock. Thousands of people are going to claim they were there when this game-changing information was revealed, when in reality it was only 30 people.
Very few seats remain. And we’ll be taking a photo of who was really there. – Aroo. Indy Beagle