Rainsong4b - The Monday Morning Memo

Guns N'Roses with an orchestra.
Slash in his top hat. Well done.
November Rain.

“Every surgeon has a surgical plan before they take scalpel in hand, just as every ad writer has a message plan before they take pen in hand.

But the operation that follows does not always go according to plan. What does the surgeon do when their hands are inside a person and they discover something unexpected?

The surgeon does exactly what the ad writer does when they are deep into the guts of an ad and discover something unexpected: they improvise.

Plan A is based on assumptions and probabilities.

Plan B is based on realizations and realities.

Never be ashamed to pivot to Plan B.”

- Roy H. Williams, Oct 8, 2021

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