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Monday Morning Memo

Beagle_RatPack_Rose

You’ve heard about the experimental album and concert that Br’er Whittington and the wizard are cooking up on Kickstarter, right? It’s called, “Theoretical Physics Applied to Hit Songs.” Well, this week they decided to insert this 1965 exchange between Sammy Davis Jr. and Dean Martin into one of the songs that will be performed.  The goal is to make this clip mean something entirely different at the end of the song than it meant when you first heard it. By the time the album is released in March, 2015, this film clip will be fifty years old.

If you’re one of the first 300 people to sign up on Kickstarter, you’ll receive the experimental album and a 1-hour tutorial on the techniques we used to create it.  This package will, in essence, be a doctoral class on the creation of Hit Songs through the process of reverse-engineering and rapid distraction, surprise and delight. Are you going to click “Kickstarter” up there in the opening line on this page, or are you going to wait until later and wind up missing out because 300 other people were willing to pull the trigger 4 months in advance? No pressure. It’s your call. I’m just worried that you’ll miss it. I always want my rabbit hole tribe to get first choice at everything good. And this is going to be good. – Indiana Beagle

Look how young Johnny Carson is in this video! The years of JFK and Jackie were also the years of the Rat Pack. It was an island in time, the early 60s, the beginning of the “Me” generation that would zenith 20 years later in 1983 when Michael Jackson would sweep the Grammies with “Thriller.” All of these people are gone now. The water rose and that island is no more.

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Random Quote:

“When you notice a commonality between two or more things, Seinfeld explains, “You say, ‘Oh there’s something there.’ And now we make what’s called a charm bracelet: You take these things and you find a way to associate them.” “So that’s the process: I’m thinking about this [one] thing and then remember this [other] thing, and then you go, ‘Oh there’s something there—let me connect those 2 things.'”

Takeaway 1: Whether it’s in a notebook like Seinfeld, on notecards, in Apple Notes or a Notion database—many great artists have a habit of capturing the interesting thoughts or ideas they come across.

The comedian George Carlin said his capture habit started because… “I had a boss in radio when I was 18 years old, and my boss told me to write down every idea I get even if I can’t use it at the time…and have a system for filing it away—because a good idea is of no use to you unless you can find it…” A lot of creativity, Carlin said, “is discovery. A lot of things are lying around waiting to be discovered and that’s our job is to just notice them and bring them to life.” That’s what Seinfeld did: he noticed the various contexts in which people whisper and brought them to life.

Takeaway 2: The great fantasy and science fiction writer Brandon Sanderson says, “The way that human creativity works is by combination. That’s what we’re really good at. We don’t come up with a completely new creature. We put a horn on a horse and go, ‘Look at that, that’s cool.’ That’s how we create on a fundamental level.”

‘Creativity equals connecting previously unrelated experiences and insights that others don’t see.’ – Steve Jobs”

- Billy Oppenheimer, on Twitter

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