• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

I met Joy at a rest stop on my trek up to where the polar bears swim. The official name of the Haul Road is Dalton Highway, a too-narrow gravel road with deep potholes, arctic weather, and a caravan of trucks taking supplies to the oil fields of Prudhoe Bay. 

It was summer. We were about to drive over the 4,738 foot Atigun Pass. At the rest stop was a giant red truck. I was gazing at it when a petite young woman strolled over and began climbing up to the door, I asked if I could take a picture of her in front of it. “I’m a painter and would like to do a painting.” She chuckled. Click. 

I was pleased with my painting so I tracked her down. Not many women drive the Haul Road, so Joy was easy to find. I invited her to my gallery opening and she and I became friends. We met at a coffee shop several times. Driving a truck is not all fun and adventure. The danger is real. Joy Wiebe was hauling a 59-foot tanker with 9700 gallons of diesel fuel across the tundra when her truck flipped off the embankment. She left behind a broken-hearted husband and three adorable children. I remember her smile and her chuckle. I think she would want us to remember her chuckle.

Amy Butcher wrote a book about Joy that was released a few days ago. Mothertrucker: Finding Joy on the Loneliest Road in America. The movie will be released soon.

– Raven, at Alaskan Raven Studio

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“Most marketing walks into the room and says, “Well, here I am!” But lovable marketing walks into the room and says, “Ah, there you are!””

- Frederick Collins, paraphrased by Indy Beagle

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®