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The Monday Morning Memo

“Why do millions of people buy James Michener’s books and why does every bed lamp shine down on his newest title? Isn’t it because he has spent 40 years coming back from far journeys and difficult languages, to tell us about other people’s other ways of life? Other challenges and other lives survived?” – Ruth Goetz

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Random Quote:

“A confused customer never buys.”

“America sorts its mail over a trash can.”

“Refine your headline.” / “Once you’ve written your headline, you’ve spent 80% of your marketing dollars.”

“The easiest thing for a reader to do is stop reading.”

“Marketing is too important to be left to the marketing department.”

“A golden offer beats a golden pen.”

“When it doubt, pick a fight.”

“What you stand against is more powerful than what you stand for.”

- The Collected Copy Writing Wisdom of Jeff Sexton, Wizard of Ads®

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