KEN GOODRICH: The best home service companies do background checks and drug tests on prospective employees, but at Goettl Air Conditioning and The Sunny Plumber, we take those evaluations even further, because we want you to LIKE the people who come to your home. I mean really LIKE them. This is going to sound crazy, I know, but I make sure my dog Sadie is there when I meet a prospective new hire. Sadie is a Wheaten Terrier. If Sadie goes straight to a person and gives them her Wheaten Greetin’, I know you’re going to be really comfortable with that person in your home. But if Sadie goes off and hides, there’s no way that person is comin’ to work for Goettl or Sunny. Sadie is never wrong. So now you know I’m crazy. But isn’t it okay to be crazy about hiring likable, happy people that will make sure the customer is delighted? Isn’t it okay to be crazy about old fashioned Do-The-Right-Thing customer service? Goettl and Sunny are fabulous companies to work for, and they’re fabulous companies to call. Because everyone who works here is Sadie Certified. Goettl, G-O-E-TT-L, it’ll keep you cool, but it’s hard to spell.
© Roy H. Williams, Wizard of Ads, 2017