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The Monday Morning Memo

 

A CINDERELLA:

Watch the short video below
featuring Kurt Vonnegut and you
will understand the shapes of stories.

When you are finished, click the
image of me, Indy Beagle,
to advance to the next page.

Six Narrative Arcs:
• ‘Rags to riches’ (rise) 
• ‘Tragedy’, or ‘Riches to rags’ (fall)
• ‘Man in a hole’ (fall-rise)
• ‘Icarus’ (rise-fall)
• ‘Cinderella’ (rise-fall-rise)
• ‘Oedipus’ (fall-rise-fall)

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Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“The job of a Wizard of Ads writer is to extract true stories from clients, and then tell those stories in such a way that causes the public to immediately think of that person – and feel good about them – when they need what that person sells. These customer-bonding ads don’t seek to sell the product directly. Instead, they bond the hearts of the public to the client. A reader, listener, or viewer reads, hears, or sees this series of ads and thinks, ‘Wow! You, too? I thought I was the only one.’

Customer-bonding is a long-term strategy that always works, and it is cumulative; meaning it works better and better the longer you continue it. But it requires an ongoing series of bonding ads (mingled with ads for sales activation) that air 52 weeks a year, forever. Customer-bonding isn’t a gimmick. It is a lifestyle. “

- Roy H. Williams, Jan. 27, 2024, 9:07AM

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