Secrets Jan 29_2020 - The Monday Morning Memo

Secrets of the Wizard Academy Campus_Jan_29_2020

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There is a time and place for things to be stated clearly, even at the risk of being offensive. I have always told you that your relationship with your client is doomed the moment you are relegated to communicating with them through an intermediary.

I make the following decision for myself only, but I recommend it to every Wizard of Ads partner who wants to maintain a long-term relationship with their clients. This will be delivered face-to-face and included in every written agreement.

‘I will work with you, but I will not work with any intermediary who represents you, regardless of how deeply you trust them. When communication is filtered through an intermediary, it cannot help but be re-characterized during transmission. If you do not have time to speak with me, I do not have time to help you build your business.’

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- Roy H. Williams

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