Jerry Seinfeld was once thinking about golf announcers whispering. He then found something in his notebook about how people whisper when they talk about tipping.
When you notice a commonality between two or more things, Seinfeld explains, “You say, ‘Oh there’s something there.’ And now we make what’s called a charm bracelet: You take these things and you find a way to associate them. So that’s the process: I’m thinking about this one thing and then remember this other thing, and then you go, ‘Oh there’s something there—let me connect those 2 things.'”
That’s what Seinfeld did: he noticed the various contexts in which people whisper and brought them to life.
“Creativity equals connecting previously unrelated experiences and insights that others don’t see.” — Steve Jobs