Tim Storm is often at Wizard Academy. Tim founded Fatwallet.com with his life savings of $100. Tim is a scrapper, cheerfully taking on Wal-Mart and Best Buy in Federal court:

“Best Buy’s stance has changed considerably since 2002, when, like other retailers, it sent threatening letters to Web site publishers. In 2003, it did the same — and one site, FatWallet.com, struck back with a lawsuit asking a judge to declare that sale prices cannot be copyrighted. The case was dismissed on a technicality, but Fat Wallet is now happy to dare retailers to give it a chance to go to court again. Tim Storm, FatWallet’s founder and chief executive, said his company tells any retailer who makes threats, ‘Are you guys sure you really want to do this?’ To date, he says, no company has answered yes.”

– The New York Times 
    Nov. 18, 2007, 
    What to Do When Goliaths Roar? 

Now you know why the lecture hall in the Academy’s new tower is known as The Eye of the Storm.  This is the place where the Davids – America’s 5.91 million businesses with fewer than 100 employees – learn how to defeat the lumbering Goliaths.