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The Monday Morning Memo

“Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. What scared me as I read this article is that I see marketing and PR taking the exact same road. Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized.”

“We use tools like Sysomos and Radian6 to track millions of social media posts. We use sophisticated algorithms to measure the specific level of influence people have among their friends. We use social network analysis to determine how messages flow from one person to another.”

“We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. And we’re only at the beginning. PR is going to get more and more data-driven, allowing us to become more efficient than we’ve ever been.”

“And that’s what scares me.”


Steve Radick

I’m a Vice President of Public Relations

at Cramer-Krasselt in Chicago.
I’ve joined C-K after eight years with
government consulting firm, Booz Allen Hamilton,
where I founded their Digital Strategy and Social Media practice.

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Random Quote:

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A Note Regarding Theological Discussions: There are 4 kinds of matters within faith we must decide on. Some things are Heretical, some are Critical, some are Consequential, and some are Non-Consequential. Most debates and disagreements stem from men who cannot agree on which category a particular topic falls under.

“

- Manley Miller

The Wizard Trilogy

The Wizard Trilogy

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