• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

How Academy Class Nicknames Happen

I often refer obliquely to that mysterious process
by which Academy class nicknames come to be.

Today I will explain it.

Dennis Collins and Ken Brand taught
Selling Customers Their Way to an exceptional
group of professionals who, shortly before graduation,
announced they collectively wanted to fund the
Gardener’s Tool Room for the campus.

When the group saw how extremely nice it was
going to be (and climate controlled,) Dennis said,
“Can Barbara and I stay in here when Engelbrecht House is full?”  
To which someone immediately responded,
“Dennis wants his own private Sugar Shack,
that’s what Dennis wants.”
Everyone laughed and that was it.

Hence, the first part of the nickname.

Then the class served as our official jury in a
highly organized wine tasting to determine which
vineyard would be awarded the honor of producing
the new wine, Follow the Star (see label below,)
for Wizard Academy Press.

Sugar Shack Winers.  
It all makes sense now, doesn’t it?

It really was an incredible class.
The next time Dennis and Ken teach it,
you should be here.

 

Wise Man… Wise-ard… Wizard
Academy 

Yes, it all makes sense now,
doesn’t it?

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“The world is full of pretty girls.”

-

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®