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The Monday Morning Memo

 

I dreamed I was in a Hollywood movie.
And that I was the star of the movie.
This really blew my mind.

The fact that me, an overfed longhaired leaping gnome
Should be the star of a Hollywood movie.
But there I was.
I was taken to a place:
The Hall of the Mountain King.
I stood high up on a mountain top
Naked to the world
In front of
Every kind of girl.
There was long ones, tall ones, short ones, brown ones,
Black ones, round ones, big ones, crazy ones.
Out of the middle came a lady.
She whispered in my ear
Something crazy.
She said…

This is an interesting video for a couple of reasons:

1. This song captures, for me, the quintessence of the vibe of 1970.
I was at that time an adolescent boy who was only days away from meeting the girl he would marry 6 years later. – RHW

2. Eric Burdon is one of those performers who doesn’t pose when he sings. Stay with this song – or move the bar forward – to the 4:00 mark, and you’ll witness a singer singing with near-complete abandon. 

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Random Quote:

“

I met a couple of brilliant young D2C (direct to consumer) millennials last year who waxed so lyrically about the power of radio I was visibly taken aback. When I queried why a couple of smart but sockless wonders would throw perfectly good Instagram money away on radio, they explained that their extensive data had shown them that their purchase funnel was increasingly sparse up top. Their digital expertise was still converting brilliantly down the bottom, but they needed more new customers and traffic to their online site in order to keep growing. And radio was doing the top-of-funnel business.

“

- Professor Mark Ritson, in a Mini-MBA at marketingweek.com in Nov. 2022

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