steampunksong - The Monday Morning Memo

“One of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. And I’ve made this mistake probably more than anybody else in this room. And I’ve got the scar tissue to prove it. And I know that it’s the case. And as we have tried to come up with a strategy – and a vision for Apple, um, it started with ‘What incredible benefits can we give to the customer? Where can we take the customer?’ not , not starting with ‘Let’s sit down with the engineers and, and figure out what awesome technology we have and then how are we going to market that.'”

- Steve Jobs, after returning to Apple in 1997 to save the company from the brink of bankruptcy. Seventeen years later (2014) Apple would be #1 among the Fortune 500

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