These are the steps for making better online ads:

1. Open big by using short words that project clear images into the mind.

2. Use colors, shapes, and the names of familiar things when you write.

3. Use simple verbs that describe actions that are easy to visualize.

4. Close big by returning to your opening image, but now it has been changed by what you are selling.
© 2025, Roy H. Williams, Wizard of Ads