• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

1. When you need someone to faithfully implement your time-tested policies and procedures, hire a straight-A student.

This is what we know about them:
A. They bought into the educational system, believed its promises, and played by its rules.
B. They have demonstrated obedience, compliance, and conformity.
C. They have obvious respect for authority.

And these are not bad things.

2. When you need to innovate, improvise or reinvent, hire a rascal.1

This is what we know about them:
A. They mistrust the system, laugh at its promises, and make up their own rules.
B. They have demonstrated disobedience, defiance, and abnormity.
C. They have obvious respect for alternative thinking.

Steve Jobs was a rascal with an unimpressive résumé. When Steve applied for a job at Hewlett-Packard in 1977, they rejected him because he had dropped out of Reed College in 1972.

“Quitters never win.” That’s the traditional wisdom. Ask any high school football coach. And Steve Jobs was definitely a quitter.

Jan Koum was a bonafide rascal. When he was 20, his ex-girlfriend got a restraining order against him. He later said, “I am ashamed of the way I acted, and ashamed that my behavior forced her to take legal action”.

Jan Koum was also a quitter. Facebook refused to hire him in 2008 because he had dropped out of San Jose State. Here’s what was on Jan’s resume for the previous year: “I traveled around South America playing ultimate frisbee.”

I can almost see that HR director rolling her eyes, can’t you?

In 2009, Jan Koum founded WhatsApp, an innovation he sold to Facebook in 2014 for $9.1 billion.

Steve Jobs and Jan Koum are mentioned in the opening paragraph of a 59-page study published by two academicians in 2017. That paper is titled Asymmetric Information and Entrepreneurship. Its scholarly authors reached their conclusions only after analyzing 12,686 individuals over a period of more than 30 years.

I’ll do my best to summarize those 59 pages:

“A person is motivated to start their own business when they have more confidence in their ability than they have in their resume.”

There. I’ve put 59 pages into a single sentence.

Perhaps I should become an ad writer.

Roy H. Williams

1 If no rascals are available, you can substitute a rebel, a rogue, or a renegade.

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“This Lady, of plaster and wood and paint, is one of the strong ecological factors of the town of Loreto, and not to know her and her strength is to fail to know Loreto. One could not ignore a granite monolith in the path of the waves. Such a rock, breaking the rushing waters, would have an effect on animal distribution radiating in circles like a dropped stone in a pool. So has this plaster Lady a powerful effect on the deep black water of the human spirit. She may disappear and her name be lost, as the Magna Mater, as Isis, have disappeared. But something very like her will take her place, and the longings which created her will find somewhere in the world a similar altar on which to pour their force. No matter what her name is, Artemis, or Venus, or the girl behind a Woolworth counter vaguely remembered, she is as eternal as our species, and we will continue to manufacture her as long as we survive.”

- John Steinbeck, Sea of Cortez, p. 175 - 176, (1941)

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®