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Monday Morning Memo

 

Structural and Gestalt
are two ways of thinking.

Structural thinking is rational, logical, sequential, deductive reasoning. Gestalt thinking is intuitive, aspirational, global, big picture. Structural and Gestalt thinking are not typically considered to be functions of the left and right hemispheres of the brain, but if you are familiar with  hemispherical specialization, there is certainly a similar symmetry.

STRUCTURAL: details first – planned piece by piece, then built brick by brick, line upon line. Research. Development. Planning. Execution. 

GESTALT: details last – built through the process of reverse engineering of a fully formed concept that came into existence in the mind as a completed whole. The nature of the component pieces that will have to be created will be determined by the nature of the completed whole. 

“The opposite of a correct statement is an incorrect statement. But the opposite of a profound truth is usually another profound truth”
– Niels Bohr, winner of the 1922 Nobel Prize in Physics

“The only hard choice in life is the choice between two good things.”
– Indy Beagle, Emperor of the Rabbit Hole behind the Monday Morning Memo.

“Every good thing is in a state of tension with an equally good but opposite thing.”
– Roy H. Williams

EXAMPLES INCLUDE:
Justice/Mercy
Responsibility/Freedom
Security/Opportunity
Honesty/Loyalty

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Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“Connection begins when you find something you both agree upon.

Cultivation: to till or refine. Seeds are more likely to grow and produce a harvest when you till the soil to soften and refine it.

Culture refers to patterns of human activity and the symbolic structures that give those activities significance, importance, and meaning.

Cult: any group of people who share a devotion to an idea, activity, or identity.

Cult Brand: any brand that becomes associated with an idea, activity, or identity: Apple, Lululemon, Harley Davidson, Starbucks, Nike, Tesla, and Star Trek are notable examples.

(Cults become dangerous only when the devotion of the group is to an individual, or to the destruction of an enemy.)

Cult: a group of people who are devoted

Culture: the symbolic activities of the devoted group

Cultivation: to plant the seeds of an ideology and the symbolic activities associated with it

Advertising is a form of cultivation.

Brandable chunks are seed-thoughts. And like all seeds, they must be sown in abundance if you hope for an impressive harvest.

A seed-thought germinates – connection occurs – when a person is attracted to what you believe.

Additional advertising deepens and strengthens the initial connection as the roots of the germinated seed reach deeper into the soil of the mind.

If you win the heart, the mind will follow. The mind will happily find logic to justify what the heart has already decided.”

- Roy H. Williams, July 29, 2024

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