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The Monday Morning Memo

Chuck Jones wrote the rules for a crazy new world in 1948. These rules have successfully guided the Road Runner & the Coyote for the past 76 years:

RULE 1:
The Road Runner cannot harm the Coyote except by going “BEEP-BEEP!”

RULE 2:
No outside force can harm the coyote – only his own ineptitude of the failure of the ACME products.

RULE 3:
The Coyote could stop anytime – if he were not a fanatic.
(“A fanatic is one who redoubles his effort when he has forgotten his aim.” – George Santayana)

RULE 4:
No dialogue ever, except “BEEP-BEEP!” 

RULE 5:
The Road Runner must stay on the road – Otherwise, logically, he would not be called Road Runner.

RULE 6:
All action must be confined to the natural environment of the two characters – the Southwest American desert.

RULE 7:
All materials, tools, weapons, or mechanical conveniences must be obtained from the ACME corporation.

RULE 8:
Whenever possible, make gravity the Coyote’s greatest enemy.

RULE 9:
The Coyote is always more humiliated than harmed by his failures.

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Random Quote:

“I hired a driver to take me to Positano. He was a registered driver in good standing. His card reads: ‘Signor Bassani Bassano, Experienced Guide – all Italy – and Throt Europe.’ It was the ‘Throt Europe’ that won me.

Well, we had accomplished one thing. We had imported a little piece of Italian traffic right into our own front seat. Signor Bassano was a remarkable man. He was capable of driving at a hundred kilometers an hour, blowing the horn, screeching the brakes, driving mules up trees, and at the same time turning around in the seat and using both hands to gesture, describing in loud tones the beauties and antiquities of Italy and Throt Europe. It was amazing. It damn near killed us. And in spite of that he never hit anybody or anything. The only casualties were our quivering, bleeding nerves. I want to recommend Signor Bassano to travelers. You may not hear much of what he tells you but you will not be bored.”

- John Steinbeck, Positano, (1953)

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